Early drops that support local shops.

Jones has released a handful of new board designs mid-season this winter. These boards are limited edition models and we are stoked to be able to offer you the opportunity to get your hands on them. These are not for sale online, so come and check them out in store, or give us a call on (250) 423 2669 if you are interested in any of them.

"These exclusive editions offer inspired riders the chance to try cutting edge designs before the masses, and they support the shops that have had our back since day one and do so much for our mountain communities. In the face of the global pandemic, core shops need our support more than ever."

STORM WOLF LTD. C$799.99 THE SLICING AND DICING SPEED ARROW Camber - Surf Rocker Shape - 3D Tapered Directional Swallowtail Flex - 8 Sizes Available: 158 & 162

The new Storm Wolf is a high powered swallowtail that blends the all-mountain versatility of a directional freeride board with signature Surf Series turn performance.

Surfboard shaper Chris Christenson and Jeremy Jones designed this new model by combining the shape and profile of the Storm Chaser and Lone Wolf, hence the name. The Storm Wolf features a Christenson Surf CAMBER profile, long sidecut, mid-stiff flex, 3D Contour Base 3.0 and Traction Tech 3.5 edges. The Surf Camber profile, long sidecut and Traction Tech Edges keep you locked in railing turns at speed while the 3D Contour Base and tapered swallowtail shape help you break loose slashing gullies and transitions. To absorb chatter and punch through rough snow patches, the Storm Wolf construction includes Carbon/Innegra reinforcement and an ECO-Plastic topsheet.

Christenson Surf Camber/Rocker: Custom rocker/camber flex pattern designed by surf shaper Chris Christenson. The rockered tip floats the board’s nose and improves maneuverability while the camber underfoot provides edge hold and response. A slightly rockered tail maintains the power and stability of a traditional board and helps keep the tail catch-free initiating turns and landing switch

WOMEN'S STRATOS C$749.99 THE MODERN ALL-MOUNTAIN RIPPER Camber - Directional Rocker Shape - Tapered Directional, 10mm Flex - 7 Sizes Available: 146, 149 & 152 (SOLD OUT)

The new Women's Stratos is a hybrid all-mountain board built with the body of a directional freeride board and the spirit of a freestyle board.

The Stratos has a playful board feel thanks to a tight sidecut and friendly flex, but the 10mm of taper and 3D Contour Base 3.0 give it the float and turn performance of a pow board. The directional rocker profile and Traction Tech 3.0 keep the Stratos locked on edge accelerating into carves and the textured Eco-plastic topsheet and Basalt stringers add torsional response and reduce board chatter in rough terrain.

"The Women’s Stratos is my new everyday ripper! The added camber makes it super poppy and powerful on edge and the 3D Contour Base lets it float and turn like a dream in pow." — Elena Hight

Directional Rocker: A hybrid rocker/camber flex pattern defined by more tip rocker then tail rocker and camber between the bindings. The rockered tip floats the board’s nose and improves maneuverability while the camber underfoot provides edge hold and response. A slightly rockered tail maintains the power and stability of a traditional board but helps keep the tail catch-free initiating turns and landing switch.

"My experience is that most falls in freeriding start from the nose of the board – you either go over the bars in powder, the nose gets caught under a weird crust and tosses you, or you hit a hard tranny at the contact point of the tip and get bucked. Directional Rocker eliminates most of these falls." - Jeremy Jones

Aviator 2.0 LTD. C$699.99 THE RESORT RAZOR Camber - Power Camber Shape - All-Mountain Directional Twin Flex - 8 Sizes Available: 158 & 159W

Weapon of choice for Victor De Le Rue.

The Aviator is an elite all-mountain directional twin built for experienced riders who like to carve hard and take to the air with confidence. The Aviators’s nimble handling and supersonic acceleration result from the 3D Contour Base 2.0, Traction Tech 2.0 edges plus the Power Camber profile. Power Camber keeps you locked in and railing hard while the spooned tips on the 3D Contour Base 2.0 help eliminate catch and improve turn fluidity. The Triax Carbon Innegra layer under the Eco-plastic Topsheet sucks up board chatter and offers supreme pop and lightning fast response to any rider energy input. New for 2021, the Aviator is built with our new ultra fast and durable Sintered 8000 base.

Power Camber: An innovative traditional camber profile tweaked to offer the insane edge response of camber without the usual hang-ups. The camber radius tapers to flat toward the tips and the base is beveled up one degree at the edges from the contact points of the camber to the ends of the board. The base beveling releases the edges where they like to hook which balances the pop and directional stability of camber with a looser, less-catchy feel.